TikTok is introducing a fresh option that allows them to reduce the amount of AI-made media appearing in their streams. This initiative comes as the platform announced that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a global launch. This development coincides with a rise in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly a tenth of the quickest rising channels on a competing service exclusively feature content made by AI. A considerable share of this output is classified as mass-produced AI material, a term for inferior, bulk-generated content that is frequently illogical or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, including digital art to educational videos, and we aim to give people the option to increase or decrease of that, based on their own likes,” said a spokesperson.
Scale of AI Content
The platform shared that there are currently over a billion videos on its service identified as artificially created. Overall, over 100 mn media items are added to the service each day, making AI content a minor part of its total content library.
Customizing Your Feed
Users will be capable of limit or boost the volume of AI content they view by using the “manage topic” setting in the application and choosing “AI-generated content”. Additional categories that currently be controlled under the filter include current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies oblige users to tag convincing AI-generated content, and it prohibits harmful fake videos of public figures or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the service will henceforth attach an AI-generated label to content produced via its own AI tools, or identified by an cross-platform project for identifying content made by AI. This step is aimed to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
The platform is furthermore introducing a $2 million AI literacy fund for professionals and organizations to produce educational content about responsible artificial intelligence. This project will benefit educational bodies specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has defended its safety measures, amid discussion over proposals to lay off numerous safety staff in the United Kingdom. It is set to reduce 439 jobs in its trust and safety department in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by humans. TikTok announced a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”
